Minnesota Spokesman Recorder

This rebrand of the MSR, a localized neighborhood newspaper was part of the Small Business Revolution.

To bridge the gap between customer and brand, Deluxe produced the Small Business Revolution (SBR) reality series. Delivered on Hulu, Amazon Prime and on other digital platforms, 6 seasons of SBR transformed not only six small businesses and their six small towns, but a national audience of small business owners who suddenly felt understood.

Looking to celebrate its company centennial and improve brand awareness, Deluxe enlisted Amanda Brinkman as its Chief Brand and Communications Officer. Brinkman accepted the challenge and created a content marketing program that has received national recognition and earned the brand over 7 billion earned impressions.

To date, there are nearly 300K subscribers on Facebook, and nearly 20K subscribers to the YouTube channel. Additionally, unique visitors to the SBR blog averaged 5,000 monthly and 36,000 monthly to the Deluxe Resource Center

The series was also nomiated for an Emmy